There are no words that can describe how much I detest the process of purchasing a new vehicle. While the point of this VW ad was to highlight the low price of the VW Up, I couldn’t help but acknowledge how easy and simple it made the [Read more...]
Angry Birds, Candy Crush, Zombie Plants, and on and on. The list of fun, colorful and wildly popular mobile games goes on forever and while many of these games tend to have a short life expectancy, I’m curious why we haven’t seen more brand integration, especially from automakers who have big budgets and are always looking for new ways to intergrate.
Mobile games tend to be very simple and because of that are enjoyed by old and young alike. I know plenty of people in their late 40s and 50s who [Read more...]
“Keep it short or you’ll lose their attention!” That was the common theme when discussing videos for online consumption.
I can only presume the foundation of this rule is based on needing to have people watch an entire video. But why isn’t the message “Make it great or you’ll lose their attenion?” Why is the goal to keep it short, rather than to make it great? I think the media industry has come to believe that short translates to consumable and that if something is consumable it’s also likely to be shared.
What if your goal isn’t to cast the widest net possible to increase views, but rather to convert a potential buyer or [Read more...]
I contemplated writing this post. A part of me feared it would come off as a long gripe or that it would insult people as opposed to processes; neither of which were my intent.
Car buying will always be an antagonistic and unwelcome struggle between buyer and seller and a process automakers have little-to-no control over. This post won’t change that (If I could quit my job and make car buying what I think it should be –fun, exciting, and dare I say pleasing, trust me – I would).
This post is to help buyers prepare for a true reality:
Buying a special car doesn’t make the process special.
By special I’m referring to cars with performance badges, painted in wild colors and [Read more...]
It’s refreshing to see a brand so enthusiastic about their leap into a social platform that they write a press release highlighting their strategy. While social media ranks at the very bottom on the list of car buying influencers, that doesn’t mean it can’t add value to the brand and/or amplify more traditional media associated with something like the launch of a new car.
Yesterday Lexus announced a new Instagram strategy that involves; you guessed it – photos and (short) videos! #blessed #nofilter #NotACamry
The automaker entered into a four-way partnership (?) to promote the 2014 Lexus IS. That partnership includes; Source Interlink Media [Read more...]