It’s refreshing to see a brand so enthusiastic about their leap into a social platform that they write a press release highlighting their strategy. While social media ranks at the very bottom on the list of car buying influencers, that doesn’t mean it can’t add value to the brand and/or amplify more traditional media associated with something like the launch of a new car.
Yesterday Lexus announced a new Instagram strategy that involves; you guessed it – photos and (short) videos! #blessed #nofilter #NotACamry
The automaker entered into a four-way partnership (?) to promote the 2014 Lexus IS. That partnership includes; Source Interlink Media [Read more...]