Apr
15

How to turn the reusable grocery bag into an automotive marketing machine

By | Advermarketing

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BagLead

Apologize for craptastic image. Photoshop died. Resorted to Paint.

I hate grocery stores. They are cold and filled with people who are either slink around aimlessly or speed down aisles like Supermarket Sweep contestants; both of which are irritating.

People, driving a grocery cart is like driving a car; similar rules apply. Don’t block the box, look both ways and most importantly don’t park in a NO PARKING ZONE (like in front of the meat section).

As frustrating as grocery shopping can be, it does give me a chance to [Read more...]

Mar
11

Game of Thrones is no place for automotive content

By | Advermarketing

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GoTLeadAutomakers love the opportunity to have their vehicles star in a hit TV series or movie. Hyundai and The Walking Dead, Jaguar and Mad Men, Chrysler and Fast and Furious 6; and the list goes on and on.

This is nothing more than good ol’ fashioned product placement. Brands have been doing it since the beginning of advertising. In many cases product placement works well, especially if combined with an appropriately timed and strategized campaign across other mediums to build on the groundswell of brand chatter. But that doesn’t mean it always works well.

Game of Thrones

At the end of this month the long awaited HBO series Game of Thrones returns. Disclaimer: I’m a big fan.

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Nov
20

Evading Automotive Annulment

By | Industry

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Many enthusiasts can tell you when and where their hunger for automotive started.  Turning wrenches with a parent, their first motorsports event, maybe something less hands-on like a video game, movie or magazine.

Any number of things can spark a lust for all things automotive. But what can kill that spark? What can make us neglect something we once loved so dearly?

Being an automotive enthusiast is a delicate life-long relationship, yet you’ll never find a self-help book on how to make it last. That is why I’ve written this two-part series.

To evade automotive annulment, we must first understand [Read more...]

Oct
24

Xbox SmartGlass for Brands

By | Advermarketing

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This week Xbox published a walkthrough video on YouTube of a new application called SmartGlass. This technology will forever change how humans interact with brands while consuming media.

The technology was first showcased during the annual E3 tech geek conference earlier this year. The most recent video shows exactly how the technology works and more importantly gives users (and marketers) a glimpse of ways they may use it.

The app can be downloaded on any tablet or smart phone and allows users to interact with their Xbox.

In one example a video that is being watched on a tablet is transferred directly to the Xbox allowing users to consume media seamlessly from tablet to television.

But that isn’t the remarkable part.

Once the television is displaying the media content, the tablet becomes a supplement to that content. Instead of just displaying user controls such as scene selection or fast-forward, the tablet displays additional information relevant to the media being consumed (Watch the video below for more examples).

The internet has already declared a revolution in TV viewing since the dawn of the [Read more...]

Mar
28

Joe Sixpack on Automotive Social Media

By | Social

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There are very few things I can say with 100% conviction I’m an expert at. Eating, breathing and sleeping certainly top the list and I may be able to conjure up a sentence or two – but master of social media, I am not.  I don’t have the thousands of airline miles REAL social media experts earn while trotting around the globe attending events. These gatherings, with their alphanumeric hodgepodge of a name, are where the Pros go to share their social media know-how.  Rumor has it just being in the proximity of (and of course tagging) a Level 20 Social Media God increases your web credibility to the third power!  Keep that in mind all you social media greenhorns.

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