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As we get closer to the auto shows automakers will begin to ‘leak’ photos, videos and stats about their upcoming product reveals. This is done to create excitement, a veritable groundswell of awareness.
But is there value in all this media foreplay leading up to a reveal? Or does it suck the wow factor out of the whole thing? What tickles your fancy more as a car person?
Think of a product reveal as seeing a person naked.
The first method is the long, erotic, drawn out dance - The Strip Tease. It makes for good [Read more...]