After writing about the Jeep Cherokee earlier today I started to wonder how it would look like in a few other colors. Using what little knowledge I have of Photoshop, I made the following colorized versions of Jeep’s new CUV in Trailhawk trim.
For 2014 the Jeep Grand Cherokee received a host of upgrades, mechanically and visually. Fresh headlamps, an 8-speed transmission and even a diesel engine are now available on the trail-rated family hauler.
The Jeep Grand Cherokee SRT, the track-pedigree option, also benefited from the refresh and maintains the same 6.4 V8 HEMI engine, yet now includes cylinder deactivation.
If you are interested in learning more about the 2014 Jeep SRT check out the press release from Chrysler here: LINK
The odd kid in the bunch
The Jeep SRT has always intrigued me. He’s the odd kid out. An on-road athlete born [Read more...]
Tonight, a friend of mine on Twitter, Peter Leung (@BaronVonClutch), asked Ralph Gilles, CEO of SRT and Beth Paretta, Director SRT/Motorsports Marketing and Operations, a great question (see image above);
“What happened to the Viper Defender?”
That is a good question, Peter. For those that don’t know the Defender was the star of a 90′s television show called – Viper. The title of this post is actually a tagline from that show.
That got me thinking, what TV shows or movies might the new SRT Viper find a role in? We already know the SRT Viper will audition on some of the world’s biggest and best racetracks this year, but will the newborn supercar seek similar fame on the streets of Hollywood? [Read more...]
During my early morning coffee and country music routine, I came across a video (below) featuring Zach Brown Band and Ram Trucks. The video was a promotion for Ram Jam, an invitation-only country shindig that’s sure to be a hell of a good time with performances by Billy Currington, Zach Brown, Easton Corbin… just to name a few.
Cause marketing, wrapped into a pertinent celebrity endorsement with a lead-generating contest too? AND it’s all very well done? What more could a brand ask for!
I enjoyed the video. It wasn’t in your face. There were no long shots of interior features or lines being read from a marketing brochure. Zach Brown is a genuine country boy and this likely resonates very well with the more committed truck owner. He even goes on to make fun of those who buy trucks and don’t use them saying, “if it isn’t dented or dirty you aren’t using it right.” I give this spot an A++.
Trucks Do Work
Ram has done a good job of keeping their messaging simple – Our trucks do work. They even have a dedicated model, The Tradesman, which is [Read more...]