This morning I read a blog post by world renowned social media maharishi – Scott Monty. In it he lays out why listening to consumers is so important. I wanted to take this notion and apply it to the automotive industry.

Feedback is something we reciprocate every day.  Some forms of feedback are obvious such as an online product review while others like graded homework assignments or a tips left for a server, are not.  While identifying feedback isn’t always easy, nor is distinguishing between positive and negative; the bigger challenge is developing a strategy that uses feedback to your advantage.

Most consumers view automakers and dealers as one in the same. If you buy an iPod from [Read more...]