Automakers love the opportunity to have their vehicles star in a hit TV series or movie. Hyundai and The Walking Dead, Jaguar and Mad Men, Chrysler and Fast and Furious 6; and the list goes on and on.
This is nothing more than good ol’ fashioned product placement. Brands have been doing it since the beginning of advertising. In many cases product placement works well, especially if combined with an appropriately timed and strategized campaign across other mediums to build on the groundswell of brand chatter. But that doesn’t mean it always works well.
Game of Thrones
At the end of this month the long awaited HBO series Game of Thrones returns. Disclaimer: I’m a big fan.