During my early morning coffee and country music routine, I came across a video (below) featuring Zach Brown Band and Ram Trucks. The video was a promotion for Ram Jam, an invitation-only country shindig that’s sure to be a hell of a good time with performances by Billy Currington, Zach Brown, Easton Corbin… just to name a few.
Cause marketing, wrapped into a pertinent celebrity endorsement with a lead-generating contest too? AND it’s all very well done? What more could a brand ask for!
I enjoyed the video. It wasn’t in your face. There were no long shots of interior features or lines being read from a marketing brochure. Zach Brown is a genuine country boy and this likely resonates very well with the more committed truck owner. He even goes on to make fun of those who buy trucks and don’t use them saying, “if it isn’t dented or dirty you aren’t using it right.” I give this spot an A++.
Trucks Do Work
Ram has done a good job of keeping their messaging simple – Our trucks do work. They even have a dedicated model, The Tradesman, which is [Read more...]