A recent Department of Energy Inspector General audit of two DOE facilities, Los Alamos National Laboratory (LANL) and the Bonneville Power Administration (Bonneville), determined the agency purchased alternative fuel vehicles at a premium without doing an assessment of vehicle needs or a determination of alternative fuel availability.
During my early morning coffee and country music routine, I came across a video (below) featuring Zach Brown Band and Ram Trucks. The video was a promotion for Ram Jam, an invitation-only country shindig that’s sure to be a hell of a good time with performances by Billy Currington, Zach Brown, Easton Corbin… just to name a few.
Cause marketing, wrapped into a pertinent celebrity endorsement with a lead-generating contest too? AND it’s all very well done? What more could a brand ask for!
I enjoyed the video. It wasn’t in your face. There were no long shots of interior features or lines being read from a marketing brochure. Zach Brown is a genuine country boy and this likely resonates very well with the more committed truck owner. He even goes on to make fun of those who buy trucks and don’t use them saying, “if it isn’t dented or dirty you aren’t using it right.” I give this spot an A++.
Trucks Do Work
Ram has done a good job of keeping their messaging simple – Our trucks do work. They even have a dedicated model, The Tradesman, which is [Read more...]
Yesterday General Motors revealed the new 2012 Malibu. As a certified smart ass, I decided (in good fun of course) to tweet the following, “Fleet managers around the world give the new #Malibu a standing ovation”. I caught quite a bit of flack for that comment but it did get me thinking about the whole negative perception of fleet vehicles.
First I think it’s important for people to understand fleet doesn’t just mean rental cars you book while visiting [Read more...]