Last night’s weekly #GMChat was centered on one thing – the recently announced 260hp boosted Buick Verano, complete with a manual transmission (score!). In preparation for the chat I decided to re-read the press release. I went to Buick’s website. Nothing. No mention of the Turbo Verano. No press release, no gallery uploads, no buzz – nada. All the press material was posted on the General Motors main site.
I understand the need to create a central point for the media to view material, but GM should consider the community along with the media when it comes to product announcements. If I told my coworker about the new Verano, would they start searching Google for the nearest General Motors store? No. They’d [Read more...]