Last night many automakers used their advertising spots during Super Bowl 47 to highlight partnership announcements. Most notably, Jeep announced a commitment to partner with the USO to help troops when they return from combat called Operation S.A.F.E Return. Jeep will provide vehicles to the USO and establish an employment initiative to help get veterans back to work.
During the Ram Trucks ad, the brand highlighted their continued support to the Future Farmers of America (FFA) by prominently displaying the FFA logo at the end of their ad.
There is one announcement that went unnoticed.
During Lincoln’s second Super Bowl ad a new MKZ stops to allow a herd of alpaca to cross the road. That stop was a metaphor for Lincoln’s [Read more...]