Jan
08

Audi announces new luxury at CES 2014

From snowy mountain passes through urban streets to summer excursions to the beach at some point we all need to stop and do Number 2. But do you want to step out of your plush, sanitary luxury sedan and into a filthy roadside restroom full of graffiti and glory holes?

That is why today Audi announced plans to offer a never-before-seen luxury vehicle option to their full line of vehicles – the Self-Cleaning Bottom (Selbstreinigung Hintern).

“Today, buyers in the luxury automobile market have the highest expectations. The driverless car has helped Audi to better understand demands of our buyers” says Jahn VonBondorsnechtinchise, Professor of Customer Needs at Audi’s American headquarters.

“More and more of our customers are opting for services that limit or remove their need [Read more...]

Nov
13

Luxury Means Less F-bombs

Click the arrow below to have me read this post to you.

Last month I purchased a 2013 Ford Focus ST. Last week the car’s Check Engine Light came on. And yesterday I learned the value of luxury ownership.

This wasn’t my first Ford. Last year I traded in a Lexus IS-F for a Mustang GT. I never had a problem with the Mustang, which means I never had to take the car in for service.

I arrived at the dealership and walked into the service area where I waited in a line behind one other person.  The person in front of me was told a state inspection would take about 4-5 hours. He thanked the service advisor for his time and walked out. He’ll likely drive around the corner to a gas station to have the inspection done.

Before I could step up to the counter a gentleman wearing a white shirt stepped into my [Read more...]

Apr
11

Lincoln’s Challenges

Last week I participated in a live Facebook discussion about Lincoln with Jim Farley, VP of Global Marketing, Ford Motor Company. I asked Farley how Lincoln would improve the client experience, “training and lots of it” he said. I also asked him to describe in three words or less the message he wanted to get convey to buyers, he simply replied, “provocative.”

Product. Not the problem. [Read more...]