The fundamentals of vehicle operation are central to being a safe driver. Many states require some form of driver training before a person can obtain a driver’s license. Those classes can be costly, especially for a young person who is a full time student. At the same time, we lack a modern method to share our journey from driver’s permit to driver’s license. Can a mobile application defer the cost of driver’s education and revive the excitement of obtaining a driver’s license? [Read more...]
The next time you are stopped at a red light look at the drivers around you. Chances are you’ll see someone on their mobile device, one hand on the wheel and the other swiping a phone’s screen, all while repeatedly looking to see if the light has turned green.
Once green they’ll (hopefully) put down the device and continue driving. I’m guilty of this from time to time.
Why do we feel the need to scroll through [Read more...]
But you’ve been out of the car market for years – where do you even start?
When we have questions – we search online. The search bar has become a reflex for inquiry. But is it the best tool when it comes to car buying research – yes and no.
For general information and to begin your automotive homework the search bar is ideal. “Is the new Civic any good” or “Safest car for kids” – easily things that can be answered by the World Wide Web. But once you’ve found your answers you have to ask yourself: Is this a trusted source? What if I have more questions? [Read more...]
Millions of others will reach a similar conclusion when the luxury brand’s Super Bowl ad airs this weekend. All across America people will slow-turn to the person next to them, curious if they to have the same dumb What the F…look on their face.
Social Media Sourcing
This new ad is the culmination of tens-of-hours planning and millions of dollars spent. Gurus, experts, masters – even ninjas were likely brought in to come up with a strategy [Read more...]
Facebook continues to evolve, for better or for worse. These changes are likely in response to advertisers and in hopes of courting new ones. Facebook must demonstrate a sustainable revenue model to put shareholders at ease.
While the auto industry is just one of many consumer brands on Facebook, Borrell Associates predicted that in 2012 the auto industry will spend $30.8 billion with 40 cents of every dollar going to digital.
Digital companies, Facebook included, know how important (read lucrative) it is to accommodate the auto industry. The job announcements below were all pulled within the last month. These companies look to flatter not only manufacturers but also retail dealer groups who sit in the trenches of consumer interaction.
I’ve had a few interesting concepts for Facebook and the automotive industry, most notably [Read more...]
A Trial In Digital Marketing
Each day automakers search for innovative ways to influence buyers. Marketers continue to improve their ability to coordinate digital into their traditional campaigns. Why is digital important? Simply put – today’s technology allows marketers to be flexible, accurate, engaging and measurable. The average American has an incredible array of tech constantly at their fingertips, each of which create a new challenges (losing viewers) and new opportunities (gaining new viewers)
Below are two concepts I had combining technology and automotive marketing.
This weekend I looked over Ford’s in-house social media platform – dubbed Ford Social. Much like its title, it’s a platform that allows people to share their stories, experiences and ideas with the brand. Users can also opt to select from an assortment of Ford-branded badges to represent their lifestyle or passion as it relates to Ford’s product offerings. Everything you do on Ford Social can be easily shared with your online friends through traditional social media, such as Facebook or Twitter.
While Ford has built a strikingly good looking and user-friendly platform, it lacks a bond to the real world. As good as it is, at some point users will revert back to both real-life and their traditional social media platforms where their friends and family live.
Badge, Move Over. Meet Money
While virtual badges are fun and expressive, free stuff is [Read more...]