The fundamentals of vehicle operation are central to being a safe driver. Many states require some form of driver training before a person can obtain a driver’s license. Those classes can be costly, especially for a young person who is a full time student. At the same time, we lack a modern method to share our journey from driver’s permit to driver’s license. Can a mobile application defer the cost of driver’s education and revive the excitement of obtaining a driver’s license? [Read more...]
Ford has been an industry leader in technology, both in and out of the vehicle. From Facebook to their EcoBoost engines Ford has proven their technological prowess. But has this emphasis on the technology become a blinder to actual consumer problems? In other words has the stupefaction of being an ‘industry first’ resulted in technological solutions that fail to fix problems and in some cases produce added evils?
Buying a Car Is Never Fun. Never. Ever.
At times we want to imagine that the costlier our purchase the more pleasing the experience is. If that were the case buying a car would consist of a signing your name, followed by a full body massage, foie gras and an aged adult beverage. Sadly, that isn’t the case.
Ford’s new iPad app looks to improve the process, as much as it can. While I haven’t had a [Read more...]
During the Washington Auto Show I had the chance to talk with Susan (Sue) Cischke, Ford’s Group Vice President, Sustainability, Environment and Safety Engineering. We briefly touched on Ford’s sustainability goals for 2012, but quickly transitioned to safety, specifically distracted driving and technology.
Sue highlighted recent announcements regarding Ford’s MyKey technology, which acts as a technological nanny for your car and is specifically targeted at young or new drivers. It works by [Read more...]