There are signs and banners of good times to come in the city of Washington, D. C. The trees are beginning to bloom and harkening the more pleasant weather of springtime. We need to take advantage of this short window of good weather because before we know it the sweltering summer will be upon us. It is a cliche to say that Washington was built upon a swamp but it was (as far as I know). For some reason that makes it hotter here. Perhaps that is because the city is located on a low lying area and the humidity seems to sit here.
THE SIGNS AND BANNERS SAY JERRY THE GEEK IS BACK IN TOWN!
That is right my friend. Jerry the Geek is back in D. C. and he fixing to crash on your couch. This assumes that the reader of this blog post lives in D. C. and has a couch in their house or apartment. But that is a reasonable assumption to make because why would someone other than a person who lives in our nation’s capitol be reading a blog about automobiles in Washington, D. C.? The simple answer is that there is no reason. The more complex answer is that people who do live in Washington, D. C. probably are not reading this blog either.
None of that matters. I write my blog because I enjoy writing. I do not write my blog because I expect to gain a fan base doing it. Although if that happened I would not be opposed. My only point is that gathering an audience is not the primary reason for my writing this blog. It is not even in the top ten reasons for writing this blog. I am reasonably certain that it is in the top twenty reasons, however.
The D. C. Auto Geek blog editorial board would like to discuss the use of vehicle wraps to advertise your business on a car or truck. When a person uses this technology to advertise they are essentially transforming their vehicle into a mobile billboard. The advantages to this type of advertising are legion. First of all the owner of the vehicle can transport his advertising to the location where he anticipates his potential audience to be. Second of all, the owner of the vehicle can take advantage of multiple locations on a single day or over an extended period of time.
VEHICLE WRAPS TAKE YOUR MESSAGE TO MULTIPLE LOCATIONS
The power of advertising is simple yet nuanced at the same time. Advertising is simple from a conceptual standpoint in that it is (typically) a visual display that is designed to influence a specific audience to perform some act such as purchase a product or service. In order for advertising to be effective it must contain an effective message and it must be positioned in a location where its intended audience is likely to see it and then to act upon its message. An effective message is one that is displayed in such a way that it catches its intended audience’s attention and is persuasive to that intended audience.
When a vehicle owner uses a wrap on his or her vehicle to advertise a particular message he or she is in a position to effectively convey his or her message. This does not necessarily be for the purpose of convincing a potential audience to purchase a product or service. This can be used (for example) to disseminate useful information. There are many situations such as a public service announcement where this might be a desirable outcome for any owner of a vehicle employing an advertising wrap.
It is February now but already in North Carolina I am seeing signs and banners of the coming spring. The trees are starting to bud. There are flowers poking through the soil. The birds are making an appearance. Although they never really disappeared in this area. The air has a certain sense of spring about it as well. This is a quality that is difficult to describe. But if I had to describe it in words I would say that there is a certain fragrant softness to it. There is also a pleasant and moist sort of quality to the air as well.
SIGNS AND BANNERS OF THINGS TO COME
I grew up in Connecticut and am still adapting to this warmer, southern climate. I am used to a cold and long winter where it starts to get cold in October and stays cold until the end of March. In the south, one day can be thirty degrees but the next day can be seventy degrees. I find it a little unsettling. There is something refreshing about a long and cold winter and making it out the other side in the spring. It is a feeling of rebirth in a sense.
I suppose eventually I will become accustomed to my new, adopted climate. Then again maybe I will not. I have been living here for four years and it still feels a little strange to me. The summers are brutally hot. In a sense, the summers in the south are like the winters in the north. It starts to get hot in May and it stays hot all the way until September. Yes, that is it. Winter is the dominant season of the North the way Summer is the dominant season of the South. I wonder if it will ever feel normal to me.
When I drive my auto around the District of Columbia during the holiday season I keep a special eye out for any uniquely festive signs and banners I might happen upon. The holiday season is a wondrous time of the year when abundance rejoices. This abundance is reflected in the spirit of giving, in the food we eat and the people with whom we gather together. It is reflected in the lights and other decorations that sprout up all over our nation’s capitol. But most of all it is reflected in the various signs that hang about our fair city extolling the blessings of the seasons.
Signs and Banners Extoll Merry Christmas
Now it does not take a D. C. Auto Geek or even a reader of the D. C. Auto Geek Blog to know that there are certain sensibilities one must be aware of when choosing to display a sign that reads “Merry Christmas.” We live in politically correct times and there is a certain segment of the population that becomes uncomfortable and dare I say offended upon the sight of such a sign. I suppose the thinking is that the non Christian peoples who do not celebrate Christmas might be somehow put upon or otherwise marginalized by such a display.
Part of me can understand this sentiment. It comes from a place of politeness. That is the intention is not to offend, insult or otherwise step on the toes of another. On the other hand, I cannot help but be a bit annoyed by the P. C. culture. Who are these people who feel so entitled to be offended at every little gesture? Who are these people who feel so entitled to be offended on another person’s behalf? If it were up to me, I would take the P. C. out of D. C. if you know what I mean.
Merry Christmas from all of us at D. C. Auto Geek!