The D. C. Auto Geek blog editorial board would like to discuss the use of vehicle wraps to advertise your business on a car or truck. When a person uses this technology to advertise they are essentially transforming their vehicle into a mobile billboard. The advantages to this type of advertising are legion. First of all the owner of the vehicle can transport his advertising to the location where he anticipates his potential audience to be. Second of all, the owner of the vehicle can take advantage of multiple locations on a single day or over an extended period of time.
VEHICLE WRAPS TAKE YOUR MESSAGE TO MULTIPLE LOCATIONS
The power of advertising is simple yet nuanced at the same time. Advertising is simple from a conceptual standpoint in that it is (typically) a visual display that is designed to influence a specific audience to perform some act such as purchase a product or service. In order for advertising to be effective it must contain an effective message and it must be positioned in a location where its intended audience is likely to see it and then to act upon its message. An effective message is one that is displayed in such a way that it catches its intended audience’s attention and is persuasive to that intended audience.
When a vehicle owner uses a wrap on his or her vehicle to advertise a particular message he or she is in a position to effectively convey his or her message. This does not necessarily be for the purpose of convincing a potential audience to purchase a product or service. This can be used (for example) to disseminate useful information. There are many situations such as a public service announcement where this might be a desirable outcome for any owner of a vehicle employing an advertising wrap.
I Jerry have climbed to the top of the Washington Monument in order to make my most awesome proclamation which is for all auto geeks to feel the heat trace today! You know very well what I mean so do not even pretend that you do not. In fact, you have been pretending not to know this very fact for some time now and that is precisely why you find yourself in the predicament that you do. But you must cast your fears aside in this matter and do what I tell you to do. It is the only thing that will set you free. Believe me.
FEEL THE FREEDOM THAT IS THE HEAT TRACE
You shall never know what your life could have been without following my instructions. There is something insulating about saying no and sticking one’s proverbial head in the proverbial sand. In that place you can cultivate a comfort zone. But somewhere deep in your heart where the truth is kept under lock and key you will know. And a creeping sense of dissatisfaction will begin to pervade your life in subtle ways. At first you will find yourself becoming irritated with small things. New you will observe yourself acting out passive aggressively.
You will find that the people in your life will begin to draw away from you. You will sense an absence of love but you will blame them for it. Never consciously realizing that all the while the fault lay with you. All because you choose not to follow my advice and do what I have instructed you to do. There is always a time for forgiveness until the time runs out. So I would advise you not to wait too long. There is the temptation to put things off until the next life but there are no guarantees there.
It is February now but already in North Carolina I am seeing signs and banners of the coming spring. The trees are starting to bud. There are flowers poking through the soil. The birds are making an appearance. Although they never really disappeared in this area. The air has a certain sense of spring about it as well. This is a quality that is difficult to describe. But if I had to describe it in words I would say that there is a certain fragrant softness to it. There is also a pleasant and moist sort of quality to the air as well.
SIGNS AND BANNERS OF THINGS TO COME
I grew up in Connecticut and am still adapting to this warmer, southern climate. I am used to a cold and long winter where it starts to get cold in October and stays cold until the end of March. In the south, one day can be thirty degrees but the next day can be seventy degrees. I find it a little unsettling. There is something refreshing about a long and cold winter and making it out the other side in the spring. It is a feeling of rebirth in a sense.
I suppose eventually I will become accustomed to my new, adopted climate. Then again maybe I will not. I have been living here for four years and it still feels a little strange to me. The summers are brutally hot. In a sense, the summers in the south are like the winters in the north. It starts to get hot in May and it stays hot all the way until September. Yes, that is it. Winter is the dominant season of the North the way Summer is the dominant season of the South. I wonder if it will ever feel normal to me.