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Use Your Car in DC to Persuade With Power

The ninth speech in the Toastmaster’s Competent Communicator manual is entitled “Persuade With Power” and focuses on using a speech to persuade the audience to adopt a particular point of view. The first objective of project number nine is to persuade the listeners to adopt the speaker’s viewpoint or ideas or to persuade the listeners to take some sort of action. For example, if  the speaker is attempting to persuade his or her audience on the virtue of outsourcing a business’s IT functionality to an IT support Austin he or she might want to argue that maintaining an in house IT department can be a major headache.

 

The second main objective to project number nine is for the speaker to appeal to the audience’s interests. Presumably if the speaker is speaking to an audience of people who manage businesses with in house IT departments he or she is probably speaking about something that will interest them.

 

The third main objective to project number nine is for the speaker to use logic and emotion to support his or her opinion. In the example we are working with this objective can be easily obtained by discussing details regarding the various frustrations involved in managing an in house IT department. This can involve the need to maintain a help desk on call twenty four hours a day and seven days a week for example. Clearly when a business outsources its IT functionality to a managed IT services Austin these frustrations will largely be alleviated.

 

All of these points and more should be made by the speaker without the use of notes. Once a speaker reaches project number nine he or she will likely be able to deliver a speech without the use of notes. Most speakers learn pretty early on that notes can actually be an impediment to effectively delivering a speech because when a speaker refers to notes while speaking this usually works to break the flow of the message being delivered.