Many businesses in Washington, D.C. employ the use of vehicle wraps to get their message across. A vehicle wrap is a type of advertising that can be applied to the exterior of an automobile. It has the appearance of an actual paintjob but is actually an applied graphic that can be removed once it is no longer needed. Any auto geek living within the city limits of Washington, D.C. who owns a business as well as a car and is willing to advertise their business upon the surface of their car would almost certainly be interested in this type of service.
There is certainly a question as to efficacy of vehicle wraps. The question (put more specifically) is to what extent does the appearance of an advertisement displayed upon the exterior of a vehicle actually influence its intended audience. The answer to this question depends upon a number of factors including but not limited to (1) how clear is the advertising displayed, (2) how compelling is the advertising displayed, (3) is the advertising displayed in an area where its intended audience will be in a position to see it, and (4) will the appearance of advertising displayed upon the exterior of a vehicle annoy its intended audience?
In addition to the question of efficacy there exist other questions related to the use of vehicle wraps as advertising. Among these questions are (1) how durable is the vehicle wrap, (2) how professionally has the advertising been applied to the exterior of the vehicle upon which it is displayed, (3) to what extent does the use of vehicle advertising relate to the content of the advertising, (4) how much does the vehicle advertising cost, (5) are there any additional services provided in conjunction with the application of the vehicle advertising, and (5) is there a better or more effective means of advertising?